There are few things more exciting to see than a Jeep displaying its ability to master difficult terrain. During this past weekend, the Milwaukee Auto show introduced an all-new exhibit: Camp Jeep. Approximately 600,000 people attend this nine-day event that began on February 22nd at the Wisconsin Center. This will serve as an excellent platform for Camp Jeep to garner interest in the Jeep brand.
Though the Wrangler will be the primary focus, attendees will have a better understanding of how any Jeep can perform in difficult conditions — and some will get to drive other models. As drivers embark on their Camp Jeep adventure, they will encounter an array of obstacles that include logs, stumps, angled drive-over, and a 24-foot hill with a 35-degree grade. As you will see in the video below, the grading has some curvature in it to mimic off-road driving. The entire course tests the maneuverability, traction, and stability of Jeep models on various trail-rated terrains.
It is a great time to expose new consumers to Jeep as it receives accolades and commendations for the Compass, Grand Cherokee, Wrangler, and newly reintroduced Cherokee – with the Cherokee Trailhawk receiving a lot of positive reviews. New body designs give the Jeep line sleek new aesthetics without abandoning the trail-rated awesomeness that people expect from the brand. Since the merger, FCA (Fiat Chrysler Automobiles) has made no secret about its hopes that Jeep sales will greatly boost company profits. This coming year will also mark the first time in its history that Jeep becomes an international brand.
If you are ready to get behind the wheel of a legend, then stop down at AutoPark Chrysler Jeep to speak with one of our knowledgeable staff members about all that our line of exceptional vehicles has to offer.
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Though this video isn’t at the Milwaukee Auto Show, it shows the same Camp Jeep structure and design: