If you ask Don Draper – following a mid-morning drink, of course – what the purpose of advertising is, he’d likely finish a drag on his cigarette before answering in his curt manner: emotional. Regardless of the means of presentation, an advertisement should evoke a strong feeling. Some brands want to inspire confidence, instill desire, or simply cause a laugh. The automotive industry relies heavily upon the ability of advertising to pique consumers’ interest.
The competitive nature of the automotive industry compels car manufacturers to allocate immense budgets to in-house marketing departments or independent agencies. Using celebrity endorsements, computer-generated graphics, and other strategies, they all vie for our attention – especially during the Super Bowl.
Believe it or not there was a time when audiences could find value in simplicity. Take, for example, the “Snow Covered” ad that Jeep released in 1994. While it did apply a degree of CGI, it champions the performance of the actual vehicle. The brand focuses on the ability of its models, like the Wrangler, to master the worst of roadway conditions – and off the road, too. There are no scantily-clad women or absurd parties being thrown in the rear of the cabin. It’s just the snow-covered mountain… and the Jeep.
The tradition of superior performance lives on at AutoPark Chrysler Jeep, so come down to speak with one of our brand specialists about the many awesome models in the Jeep family.