There exist no two brands that better capture the essence of the American spirit than Chrysler and Jeep. Both have produced iconic vehicles throughout generations: Jeep still sells the Wrangler, the crux of its lineup; Chrysler has introduced the public to the Newport, the 300, and the all-new 200 – among many others. The resurgence of the economy has introduced an entirely new population of drivers to what their parents and grandparents have known. These are America’s imports.
At Autopark Chrysler Jeep, we familiarize ourselves with dozens of models to best match consumers to vehicles. This proves to be particularly difficult when representing two brands, for we must understand the culture of each. There’s a unique group of individuals who love the Jeep brand; in fact, they even have their own hand signals and developed specific hashtags for social media (e.g. #ItsaJeepThing). Chrysler appeals to the consumer who doesn’t find thrills in off-roading but prefers to enjoy the comforts of affordable luxury. They relish the idea that the less informed scoff at the idea of American brands, purchasing over-priced brands for the marque – silly Germans.
Though we could spend hours touting the brilliance of our brands’ engineers and designers, sometimes our team likes to take a step back and allow other sources to do that job for us. You know: it’s that old mantra of “work smarter, not harder.”
The first article comes from the L.A. Times. It offers a comprehensive review of the Chrysler 200, as well as insight from the Fiat Chrysler Automobiles group about its goals for the vehicle. Packed with details and praise, we selected one small blurb that best represents the overall opinion…
“Chrysler’s 200 deserves a long look by anyone on the hunt for a mid-size sedan. It challenges the segment’s stalwarts and does so with equal parts style and value.”
The second article, from the good people of Road & Track, delves into the amazing performance of the Jeep Wrangler Rubicon X. There are few writers who can appreciate and capture the experiences behind the wheel of a Jeep, but this is a perfect reflection of our sentiments.
“A machine like the 2014 Wrangler Rubicon X takes commitment. If you’re going to buy one of these suckers, do yourself a favor: Thank the kindly salesman for his help, peel the scratch-prone, byzantine soft-top’s side and rear panels off the truck and light them on fire right there in the front of god and everybody. You don’t need those panels any more than you need pavement, and brother, with this thing, you don’t need pavement.”
If you’re in the market for a Chrysler or Jeep, our brand specialists await you at Autopark Chrysler Jeep. If, however, you’re not in the market for a Chrysler or Jeep, you should be! And it’s just a quick drive over to Cary, North Carolina, to discover exactly why this is America’s Import.