When a talented actor graces the screen, the audience sits in silent reverence throughout the film. When a band plays its most popular song, fans sing along – sometimes not quite so harmoniously – to every memorized lyric. And when a Jeep masters the trails that once claimed the Hummer as its victim, auto enthusiasts […]
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This Altitude Will Make You Lightheaded
We love the 1980s – and miss it, too. The days have long passed to see guys and girls lined up for date night at the movies in neon colored clothes with Aqua Net-reinforced hair while obnoxiously chewing bubble gum. And few things have been greater than watching the Ultimate Warrior and Hulk Hogan absorb […]
AutoPark Chrysler Jeep Presents: What Were They Thinking?
Innovation is always encouraged and often celebrated, but sometimes the attempts to develop something novel yield an odd or, at times, useless result. The automotive industry is no different, seeing each brand develop new gadgets or features that eventually become standard – but not always. We have, at times, witnessed visions brought to flawed fruition; […]
Let’s Go Retro – Jeep’s 1994 “Snow Covered” Ad
If you ask Don Draper – following a mid-morning drink, of course – what the purpose of advertising is, he’d likely finish a drag on his cigarette before answering in his curt manner: emotional. Regardless of the means of presentation, an advertisement should evoke a strong feeling. Some brands want to inspire confidence, instill desire, […]
The Jeep Grand Cherokee Isn’t Just for Mountain Men
The Jeep Grand Cherokee isn’t just for bearded, axe-toting mountain men clothed in jean and flannel. While it certainly boasts superior toughness and strength, it also provides the lavish features that pamper and indulge. This SUV can even satisfy those who wish to create less of a carbon footprint. It is a robust powerhouse with […]