The Chrysler Group, a member of the Fiat family, is set to make changes to further invigorate rebounding sales. Current Fiat Chrysler Automobiles CEO Sergio Marchionne will delineate a five-year plan for the direction of the brands that fall under the FCA umbrella. This plan includes expansions, redesigns, and even reintroductions for appealing to a broader audience and maximizing profits. Chrysler and Jeep reportedly play an important role for fulfilling the plan’s objectives.
Objective #1: Broaden Appeal
Chrysler will expand its lineup by adding models for segments in which it does not currently compete. The automaker began this journey recently by bringing in the lauded Chrysler 200. In addition to engineering new models, there are expected to be redesigns for particular models like the Town and Country – which will be the only next-generation minivan sold by any FCA brand.
Jeep also intends to build and engineer new vehicles in America. How these new vehicles will fit into the current lineup is yet to be determined; however, we can speculate based upon improved iterations of the Cherokee Trailhawk.
Objective #2: Enter New Markets
One of the benefits yielded from merging with Fiat is a new perspective for international markets. With different regulatory policies and emissions standards, European and Asian markets have often been neglected by American brands; however, with the merging to Italy’s Fiat and acquiring Italian-born CEO Sergio Marchionne, foreign insight can help tailor production plants for building vehicles that meet these markets’ requirements.
As previously announced, the automaker will add production of the Jeep Cherokee and Jeep Renegade in Asia and Latin America. This will reduce shipping costs, as well as cut down on the amount of time taken to manufacture the vehicles.
It’s an exciting time for the Chrysler and Jeep brands. With these developments, sophisticated redesigns, and releases of new models, there’s every reason to stop down at AutoPark Chrysler Jeep to speak with one of our brand specialists.