The year 2014 has been quite kind to the Jeep brand. Over the past few months, we’ve covered the accolades of the Jeep Cherokee Trailhawk, robust sales goals being met, and Jeep festivals that demonstrate the vigorous enthusiasm for the brand. Our team has often cited various activities and events as being a “Jeep Thing.” It appears that greater numbers of people will understand exactly what that means.
According to the Chinese calendar, it’s the year of the horse; however, we at Autopark Chrysler Jeep agree with Bloomberg that 2014 is the year of the Jeep. The gains made over the past few months lend plenty of credibility to our claim.
Among all of the mass-market brand, Jeep leads all others in terms of growth. With nearly 393,000 units sold so far this year, Jeep has experienced 44 percent growth as compared to last year. The brand with the second largest growth is Mitsubishi – just over 30 percent.
When Fiat merged with Chrysler, plans were made to make Jeep into a more profitable global brand. Though it is historically an American icon, the executives at Fiat Chrysler Automotive (FCA) saw great potential to take Jeep into other markets that could use efficient all-road vehicles.
Bloomberg Businessweek offers sales trajectories based upon current trends, but it also tempers that enthusiasm with some pragmatic insight. Their article explains how, while it will be profitable, Jeep’s niche appeal cannot expand enough to overtake companies like Ford without compromising on its character.
For a final bit of exciting news, the Jeep Renegade unveiled this past spring at the Geneva Motor Show will reach American showrooms by the end of this year.
We welcome you to stop down and see the Jeep lineup for yourself, as well as receive more information about the Cherokee Trailhawk and Renegade that has the automotive world buzzing.