There are few things more exciting to see than a Jeep displaying its ability to master difficult terrain. During this past weekend, the Milwaukee Auto show introduced an all-new exhibit: Camp Jeep. Approximately 600,000 people attend this nine-day event that began on February 22nd at the Wisconsin Center. This will serve as an excellent platform […]
Archive | February, 2014
The Jeep Brand Has Major Plans for 2014
Even prior to the Fiat-Chrysler merger, we heard rumblings about major plans for the Jeep brand throughout 2014. Whether they were intentionally leaked – like an automotive version of the diabolical Francis Underwood – or merely an accident, it worked. In a recent interview, the president and CEO of Jeep, Mike Manley, spoke candidly with […]
Jeep Cherokee Trailhawk Is a Suave, Powerful Beast
Since the Chrysler-Fiat merger, many auto-enthusiasts have noted the focus placed on returning the Jeep to its rightful (and historical) form: an unparalleled off-road beast. This is manifest in the new Jeep Cherokee Trailhawk, replacing the Liberty in favor of a more suave crossover. Despite the attribution of “suave,” do not mistake updated design for […]
The Newly Merged F.C.A. – Fiat Chrysler Automobiles
As Bob Dylan once let us know: The times, they are “a’ changing.” In this case, the times are ushering in a new chapter of Chrysler’s history. The American automaker has merged with Italy’s Fiat, creating a new parent company for the many brands and models now under one umbrella – Fiat Chrysler Automobiles. Robilant […]