Innovation is always encouraged and often celebrated, but sometimes the attempts to develop something novel yield an odd or, at times, useless result. The automotive industry is no different, seeing each brand develop new gadgets or features that eventually become standard – but not always. We have, at times, witnessed visions brought to flawed fruition; […]
Archive | April, 2014
Ways You Can Make Earth Day Every Day
Oh, Earth Day. The single day of the year that people around the globe pledge to accomplish something positive for the planet on which we live. It wields influence. Politicians seeking greater support will clamor for more stringent emissions standards, and the President will likely fulfill a standard his predecessor’s set by planting a tree […]
C|Net Appraises the Cherokee Trailhawk
2014 Jeep Cherokee Trailhawk 4X4 Only a few months ago, we wrote about the coming Trailhawk edition of the Cherokee. It was touted as hearkening back to the glory days of the Jeep brand with its off-road capabilities. The reviews were mostly positive, especially those drafted by enthusiasts of “mudding” – if you’re a Jeep […]
Start Your Career as a Technician with Leith Automotive
On Thursday, April 24th, 2014, you can begin a career with Leith Automotive. That’s right – a career. Many of our dealerships, representing 28 of the finest car manufacturers, seek experienced service technicians who desire more than just a job. You’ll enjoy a full range of benefits offered for full-time employees, and, more importantly, a […]
Let’s Go Retro – Jeep’s 1994 “Snow Covered” Ad
If you ask Don Draper – following a mid-morning drink, of course – what the purpose of advertising is, he’d likely finish a drag on his cigarette before answering in his curt manner: emotional. Regardless of the means of presentation, an advertisement should evoke a strong feeling. Some brands want to inspire confidence, instill desire, […]