If you ask Don Draper – following a mid-morning drink, of course – what the purpose of advertising is, he’d likely finish a drag on his cigarette before answering in his curt manner: emotional. Regardless of the means of presentation, an advertisement should evoke a strong feeling. Some brands want to inspire confidence, instill desire, […]
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Camp Jeep Provides Insight to the Brand’s Diverse Capabilities
There are few things more exciting to see than a Jeep displaying its ability to master difficult terrain. During this past weekend, the Milwaukee Auto show introduced an all-new exhibit: Camp Jeep. Approximately 600,000 people attend this nine-day event that began on February 22nd at the Wisconsin Center. This will serve as an excellent platform […]
The Jeep Grand Cherokee Isn’t Just for Mountain Men
The Jeep Grand Cherokee isn’t just for bearded, axe-toting mountain men clothed in jean and flannel. While it certainly boasts superior toughness and strength, it also provides the lavish features that pamper and indulge. This SUV can even satisfy those who wish to create less of a carbon footprint. It is a robust powerhouse with […]
Jeep Presents the “Polar Quest” for Wrangler Enthusiasts
Aspen, Colorado will be the home for the X Games with Chrysler LLC’s Jeep brand sponsoring it for the eleventh (11th) year. The company, in conjunction with its sponsorship, launched an advertising campaign that will peak between January 23rd and January 26th – which is when the games will air on ESPN. Jeep executives state […]